Marketing an organization's products or services includes planning and executing product development, pricing, promotion, and distribution to create customer satisfaction. Students with a concentration in Marketing Management are prepared for a wide variety of careers that can contribute to the economic development and competitiveness of New Mexico and the U.S. These careers include: product management, marketing research, advertising, retailing, logistics and supply chain management, customer relations, and tourism development.

Job opportunities exist in advertising agencies, consulting firms, entertainment firms, government, industrial firms, international firms, manufacturing firms, marketing research firms, marketing specialist firms, media, product testing laboratories, public relations firms, retail firms, self-employed, purchasing, service firms, and wholesaling firms. Employers of Marketing Management graduates include the Amoco Production Company, the Equitable Companies, Inc., General Motors Truck & Bus Group, IBM, John Hancock Financial Services, Rick Johnson & Company, Inc., Ford Motor Corporation, Intel, J.C. Penney, Neiman-Marcus, Foley’s, KOB-TV, Pfizer, Inc., Sandia Labs, and Sherwin-Williams Company.