Marketing an organization’s product or services includes planning and executing development, pricing, promotion, and distribution to create customer satisfaction. Students with a concentration in Marketing Management are prepared for a wide variety of careers in product management, marketing research, advertising, retailing, distribution, customer relations, sales and technology development.

The MBA Marketing Management Concentration requires 15 hours of coursework. There are two required courses, MGMT 580 and 581. In addition, three electives must be chosen from MGMT 489, 523, 583, 584, 586, 587 and 588. Other Anderson School or UNM courses may be substituted with prior written consent of a faculty advisor.

Required Courses for Marketing MBA Concentration:

• MGMT 580 Buyer Behavior
• MGMT 581 Marketing Research

In addition, three electives must be choosen from the following or the list of approved non-Anderson marketing concentration electives:

• MGMT 489 Marketing of Services
• MGMT 523 Service Operations Management
• MGMT 583 International Marketing
• MGMT 584 Sales Management
• MGMT 586 Logistics Systems Management
• MGMT 587 Marketing Communications Management
• MGMT 588 Material and Supply Chain Management
• MGMT 594 Advanced Diagnostic Tools

Concentration classes are generally offered only once per year and never in the summer. All classes have at least one prerequisite and these prerequisites are strictly enforced. Thus, it is important for students to plan their course of study well in advance to ensure that prerequisites are taken early.

1. MGMT 522 is a prerequisite for all graduate marketing courses.
2. Both MGMT 580 and 581 should be taken before or concurrent to MGMT 489, 523, 584, 586, 587 and 588.
3. You are your own best advisor. You should know the requirements for graduation and how you are going to fulfill them. The Marketing Faculty and Anderson MBA Advisor are available to assist you in planning your curriculum. You should seek advice prior to making important decisions.

Students may pursue a dual concentration in marketing and Operations Management by taking as few as 21 credit hours, or only two additional courses. To obtain the dual concentration the following courses should be selected:

• The required courses for the Marketing concentration: 580 and 581
• Three of the four electives acceptable for either concentration: 523, 586, 588, and 594 Advanced Diagnostic Tools.
• And two additional Operations Management electives.